For this year’s Colours May Vary Exhibition, me and Chay were volunteered ourselves as team leaders for the PR Team. PR is something I haven’t done before, but I feel fairly confident with marketing and promotional work due to past experiences, not to mention working as a part of this team would put us in touch with real world contacts in the Leeds area that could prove very useful later down the line.
We had to employ a strict deadline system and assign roles in order that the promo and exhibition itself ran smoothly. All work had to be brought in by the 2nd February, with invites to the private show emailed out by the 9th, as well as all physical flyers and posters for the show distributed by then too, ready for the show opening on the 12th.
Throughout this process we took into consideration who we wanted to come to this event, we spoke to tutors from our course as well as doing individual research into local creatives ourselves. Me and Chay compiled a list of contacts to send out private invites to and had this Ok’d by members of staff. We also took it upon ourselves to visit the PR team at LCA to get them to send out an email advertising the event, as well as contacting Colours May Vary themselves and asking them to send out an email to their contacts. This allowed for a wide spread but focused audience attending the show. We then distributed flyers and posters in relevant cafes, bars and shops around the area. We targeted places primarily home to a creative demographic; as well as student hubs. In turn the promotional work wasn’t wasted and every poster and flyer printed contributed to the success of the show.
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