Life's a Pitch; Presentation Prep 2

We met up again as a group and began organising the final practical elements in place to make our company visual.  Hana had taken on the role of branding and came up with a series of possible logos and headers for our company; I knew Hana would be successful in this as her work is analogue and well rendered, provided the perfect joining of personal and human aesthetic with a professional feel. We collectively chose the ones we felt would work best across a range of both printed and digital promotional.

This logo was then merged with various colour palettes that Jade had picked out for each range; combining colours that felt contemporary but reflected each range perfectly.

It was also decided in the previous meeting that we would each design an image for every range, and we would pick the best ones of those to mock up onto applied surfaces for our presentation. Katie knew how to use the website Graphic Burger which allowed us to place our illustration on possible packaging options for the candles themselves.

On the side of marketing and presentation, I made up a commercial mock website for our company. It was integral that the layout was clean, accessible and easy to navigate for all ages, young and old, whilst still retaining a contemporary fresh and high end professional finish Given that our target audience would range from younger students (basics and black magic) with more mature clients tapping into the bee range, our website had to be able to cater for all ages.

It is also worth mentioning at this point that we discussed the use of online social media in our company, when establishing our business it could be beneficial to send out small//sample candles to well known veggie // vegan bloggers and vloggers, this would target the younger target audience. A blog alongside our website would be important in retaining a 'human' element to our company; allowing people to see behind the scenes // how the company works // who works within the company. Sites like twitter and instagram would primarily target our student based audience whilst a facebook page would allow us to keep updated with an older (but still internet savy) audience.

Jade and Hana sat down and looked into pricing // manufacturing costs and implications. If this were to be launched, we would have to send out for a lot of quotes in regards to manufacturing, we had to recognise this on top of the essential costs that come with setting up any business.