I was absent during this session which was unfortunate as I felt my market research could have really helped with locking the companies visual aesthetic down even more than it already was. However I made sure to keep in contact with my group throughout this session and sent them links to all the websites I’d looked at in terms of current companies and competitors. When I next met up with my group I was a little worried that the company was starting to become over complex again, with including initial ideas such as wedding candles or gift packs, so we sat down and agreed to just stick to our three ranges, Basics, Black Magic and Bees. Hana has been very interested in packaging throughout this project and I feel her skill set would work perfectly in giving the company that ‘handmade human’ touch.
Looking over the S.W.O.T. sheet however it was very helpful
in breaking down which parts of the company were working and which parts we’d need
to look into more; I feel one of the main weaknesses in this company at the
minute is manufacturing and production, as none of us are particularly sure
which way would be the best to go about setting up a candle business.
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