Today's haiku task was very difficult but helpful in highlighting weaknesses in our businesses proposals so far. I feel due to the broadness of our company at the minute, it was hard to pin down our core values // aims. I also feel our tone of voice was slightly off; this was also probably due to our lack of focus within the company.
Our final haiku "The candles that wow, Handmade for all occasions, For your creative self" felt to me very vague and a little passive. The overall feedback was a little mixed as well and I feel people were unsure as to whether we were designing the candles ourselves or designing custom candles that other people wanted us to make. At the moment our idea is that we would design illustrated candles and sell those, with the customization coming through via colours // scents ect. We were also thinking about maybe involving other illustrators to design for us once the business had grown.
Personally I feel the range our business currently offers needs to be reduced. The fire safety element of it feels a bit of a stretch and over-complicating, as well as maybe the gift sets // additional cards and packaging at this point. It would perhaps be a stronger business if we were just to focus on one thing, high craft candles, then try and juggle all these various things.
PYRO PETS
One company I've looked at in regards to market research is Pyro Pets, they've set up a business that was originally started by just one art student, that focuses solely on high quality and crafted candles that people want to cherish and have a sense of personality and individuality about them. I feel rather than try doing all the things we're trying to do now, cutting it down to a stronger concrete idea would be beneficial to our businesses development.
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