Life's a Pitch; Initial Concept

When coming up with our initial business proposal, we wanted something we felt we could all contribute to and excited us. As we were going through various ideas we came across the idea of illustrated candles, bringing together illustration and product! It was also something we felt we could capitalise on as most 'arty' type people also had candles, as well as students as a whole. This business would be a way of bringing contemporary illustration a little bit more into the mainstream.

We've started with a broad range of ideas of what the business could be // how it could expand further. We could either use 3D illustration to make the candles different shapes, or simply illustrate around them? Gift sets, custom candles, various smells as an option?

We also mentioned the idea of the company branching out into something eductional in terms of fire saftey in which we'd go to schools doing talks and running a 'make your own candle' kind of workshop. Of course there would probably be insurances ect to consider if working with children.

Being sustainable is also something we are all interested in and want the business to incorporate. We could work with charities // make sure all our products are eco friendly? 

At this point our target audience is rather broad, in terms of promotion and distribution at the minute it feels very much web based with maybe a vehicle to help us tour around schools. We've also thought about taking our business to fairs that cater for our differing audiences, eg wedding fairs for bigger expensive candles but maybe craft fairs for the smaller ones? Lots of options and things to consider at this point.