The Dark; Children's Book by Jon Klassen
SECTOR: Tertiary Sector // Private Sector
RELATED SERVICES: Creative industries; Publishing // Wholesale and retail trade // Education
SUCCESS OF THE WORK: Illustrated by Jon Klassen and written by Lemony Snicket, The Dark could be considered to be a success in most of its sectors and services. In regards to retail and private sector, the book has been a success; it made the Greenaway Medal shortlist of eight books, receiving many stand out reviews and commercial gain. Not only did the reviews aid in the retail aspect of this book, but they also showcased the high regard this book was shown in for its artistic and illustrative qualities; big thumbs up all around!
IKEA 'Tree Bark' Noteblock
SECTOR: Tertiary Sector // Private Sector
RELATED SERVICES: Wholesale and retail trade // Creative industries; Crafts
SUCCESS OF THE WORK: As this product is been sold by the major retailer IKEA, it would suggest this product is highly profitable (has been in stock in IKEA for over a year now), thus implying the private sector company is doing well from it. This could, in part, but due to its innovative idea (a notepad made from recycled paper with a little story at the front, made to look like the bark of a tree). The commercial success of this product, could however, therefore make it seem less authentic and hand crafted (just another product on the line) and take away from its props to the artistic community; this could be argued either way though. Just because a piece is commercially successful//successful in the retail world does that make it less valuable in terms of its creative industries attributions?
Oh Comely
SECTOR: Tertiary Sector // Private Sector
RELATED SERVICES: Creative industries; Publishing // Wholesale and retail trade
SUCCESS OF THE WORK: Started a mere few years ago, Oh Comely has become a name often uttered in most independent//art specialist magazine stockists (Colours May Vary, MAGMA ect) but the magazine has even taken a step into the big commercial world with stockist such as WHSmith. This journey from small art driven shops to bigger retailers would suggest it has made a lot of progress in terms of wholesale and retail. The Magazine also, I feel, manages to very strongly retain its artistic values and modest art driven status, proving to be a shining example of showcasing contempary illustration with commercial success.
Scottish Shortbread tin from M&S 2013
SECTOR: Tertiary Sector // Private Sector
RELATED SERVICES: Wholesale and retail trade // Creative industries; Advertising
SUCCESS OF THE WORK: Stocked in M&S this piece, especially during its run around Christmas time, proved to be a big retail success selling thousands of tins. I would put this down to a pairing of artistic//illustration skill with the retail private sector power of M&S. Not only is this tin aesthetically pleasing and well designed in terms of illustration, but because of the money M&S have as a private company, the final product has a high level of finish to it and will have been shipped out to hundreds of shops nationwide, providing a wider scope for sales, and therefore success!
Face Sculpts for Laika's Paranorman
SECTOR: Tertiary Sector // Private Sector
RELATED SERVICES: Creative industries; Film industry//Animation industry//Post-production
SUCCESS OF THE WORK: Given that these pieces were made in preparation for a larger piece (the stop motion film Paranorman) its hard to measure their success without measuring the success of the film too. These pieces obviously worked well enough to be used in the final film, and while they will have cost money to make without producing any money themselves, they played a part in a feature length film which in turn made a huge profit. The success of the film is a reflect of the successes of each small artistic aspect of the film such as these face sculpts.
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